A hospitality group · Québec
A winter activation in Quebec City
Pop-up outdoor village, fire pits and evening programming through winter season.
- Visitors
- 8 400
- Evenings
- 10
- Footprint
- 1 200 m²
- Suppliers
- 19
The brief
Bring the brand to the public during the winter high season.
The challenge
Temperatures below -25 °C, public space permits and surface safety.
What we did
- Heating plan and staff rotation every 90 minutes.
- Municipal permit applications and safety plan.
- Nightly footfall counts.
[OWNER: replace with actual project photography]
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